“It is a pretty recognizable brand name. Originally it was ‘Jerry's Guide to the World Wide Web’ but we settled on ‘Yahoo.’” -Jerry Yang, Yahoo founder

How to Name Your Startup

It is no secret at this point that I love being an entrepreneur, and it’s a profession that I would recommend to virtually anyone. At the first mention of job-related trouble, the de facto advice I’ll dispense is to quit your job: burn the bridge behind you and don’t look back. I’ve given away more copies of The 4-Hour Workweek than I can count. I am often asked, “what is the hardest part of starting a business?” Like most things in life, the process of starting a business seems impossibly complex until you actually begin to undertake it – what appears from afar
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10 Killer Negotiating Tactics (or, how I got $125,000 for nothing)

I once was contacted by a multibillion dollar, publicly traded German company that wanted to use one of our trademarks for their new line of products. I asked them how much they were willing to offer in exchange for a licensing agreement. In their response below, you’ll see them inform me that company policy prohibits them from compensating me for it, but they’d be happy to cover reasonable legal fees. Translation: they wanted to use my trademark and they were offering me absolutely nothing in return. It was a starting point.
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