Note the date: January 21st, 2011

10 Killer Negotiating Tactics (or, how I got $125,000 for nothing)

I once was contacted by a multibillion dollar, publicly traded German company that wanted to use one of our trademarks for their new line of products. I asked them how much they were willing to offer in exchange for a licensing agreement. In their response below, you’ll see them inform me that company policy prohibits them from compensating me for it, but they’d be happy to cover reasonable legal fees. Translation: they wanted to use my trademark and they were offering me absolutely nothing in return. It was a starting point.
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