“It is a pretty recognizable brand name. Originally it was ‘Jerry's Guide to the World Wide Web’ but we settled on ‘Yahoo.’” -Jerry Yang, Yahoo founder

How to Name Your Startup

It is no secret at this point that I love being an entrepreneur, and it’s a profession that I would recommend to virtually anyone. At the first mention of job-related trouble, the de facto advice I’ll dispense is to quit your job: burn the bridge behind you and don’t look back. I’ve given away more copies of The 4-Hour Workweek than I can count. I am often asked, “what is the hardest part of starting a business?” Like most things in life, the process of starting a business seems impossibly complex until you actually begin to undertake it – what appears from afar
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